Lead Magnet Checklist WHAT IT IS A step-by-step checklist for creating a free resource that earns email sign-ups, in order from planning to promotion. HOW TO USE (5 STEPS) 1. Open lead-magnet-checklist.pdf 2. Work through step 1: planning 3. Create the freebie in step 2 4. Set up delivery in step 3 5. Promote it in step 4 and review results REQUIREMENTS A PDF reader.